Hey, it's your fav email team.

I got a quick one today. It only takes about thirty seconds to set up and almost nobody bothers to do it, which is exactly why it works.

You need to start changing your sender name to match the email you're sending. Not your subject line or your design, but the little name that shows up before anyone reads a single word.

Your sender name is your real first subject line

Picture how your customer will check their email. A notification hits their phone, and the first thing they read is the sender name, not the subject line. That's what their brain uses to decide whether to open or ignore.

Most brands set that name to their brand name on day one and never touch it again. So the flash sale, the shipping update, and the founder's heartfelt note all show up under the same name and blur together into the same box.

Change it based on what the email is about and you’re able break the pattern. Because almost nobody does this, your emails will look different from every other identical sender in the inbox, and that visual jolt happens before the customer has opened anything.

The sender names we use

Each one keeps your brand name as an anchor but adds a signal about what's inside:

• [Brand] SALE for promos. People read "SALE" before they tap.

• [Brand] REWARDS for store credit or gifts. Feels like something you're giving, not selling.

• [Brand] EARLY ACCESS for first dibs on a sale or restock. Exclusivity, right in the inbox.

• [Brand] NEW for launches and drops. Separates "we made a thing" from your usual promos.

• Sarah | [Brand] for anything that should feel one-to-one. Founder notes, personal check-ins. The first name does the heavy lifting.

• [Brand] Customer Service for flows like abandoned carts. "There was a hiccup with your order" gets opened. A sales pitch doesn't.

• Your [Brand] Stylist for that "this is for you" angle. Perfect for product recs based on past purchases.

Two guardrails to keep in mind

Always keep your brand name in there. It's what tells the inbox provider and the reader that it's actually you, not a phishing attempt. If you don’t include it you risk spam or a report. 

Don't change it on every send. Save it for the moments that matter, like the sale, the launch, the personal note. If you do it on everything the effect wears off.

Setup takes two minutes. In most platforms (Klaviyo, Omnisend), the sender name is a per-campaign setting, so look for "From Name" and tweak it for that one Black Friday blast without changing anything permanently.

Pick two or three, line them up with the campaigns you've already got scheduled, and watch your open rates.

Have a good one, 

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